with the Simulation Challenge from the Knowledge Matters website on Market Segmentation:
-In this Challenge Phase, you are responsible for the marketing plan for three concerts at Fire Island Stadium.
You have a total spending budget of $180,000. You can split this between the three concerts in any way that you like.
-Use Reports>>Event Reports and the Future Events tab to see what bands are playing.
Use Reports>>Band Research Report to learn about the fan base of each band.
Use Social Media Promotion to design ads, narrow down a target audience, and book and run the ads.
Your specific goal is total ticket sales (attendance) of 60,000 over the three concerts while keeping spending at or below your budget of $180,000.
To monitor your progress against your budget and ticket sales goal, you can click the CURRENT GRADE link below. It will also show you your current grade.
If you make the goal, the simulation will automatically stop and submit your grade.
You can also click Submit below to submit your score. At your Professor’s discretion, you can retry the Challenge Phase multiple times. Only your best grade will count.
Goal for 100% Grade: Ticket sales of at least 60,000; spending at or below $180,000.
Band 1:
FAN AGE
16-24 53 %
25-39 24 %
40-54 23 %
55+ 0 %
FANS TRAVEL
<10 miles 35 %
10-29 miles 25 %
30-50 miles 25 %
>50 miles 15 %
FAN GENDER
Male 51 %
Female 49 %
FANS LISTEN TO
Rap/Rock 73 %
Country 0 %
Heavy Metal 0 %
Alternative 0 %
Classic Rock 27 %
Band 2:
FAN AGE
16-24 0 %
25-39 28 %
40-54 72 %
55+ 0 %
FAN GENDER
Male 40 %
Female 60 %
FANS TRAVEL
<10 miles 35 %
10-29 miles 25 %
30-50 miles 25 %
>50 miles 15 %
FANS LISTEN TO
Rap/Rock 0 %
Country 16 %
Heavy Metal 0 %
Alternative 84 %
Classic Rock
0 %
Band 3
FAN AGE
16-24 0 %
25-39 0 %
40-54 13 %
55+ 87 %
FAN GENDER
Male 62 %
Female 38 %
FANS TRAVEL
<10 miles 35 %
10-29 miles 25 %
30-50 miles 25 %
>50 miles 15 %
FANS LISTEN TO
Rap/Rock 21 %
Country 79 %
Heavy Metal 0 %
Alternative 0 %
Classic Rock 0 %
