If a company wants to adapt its brand to the global market, a useful approach would be to

if a company wants to adapt its brand to the global market, a useful approach would be to multiple choice ensure that the brand image remains the same from country to country. follow different brand strategies in different countries, considering that country preferences vary. group nations according to geographic location to enable easy identification of consumer and brand preferences. adopt a diversified branding approach. use a common packaging presentation as a marketing tool across all countries to reinforce brand image.