Companies face different challenges depending on the type of brand they choose to market.

Companies face different challenges depending on the type of brand they choose to market. Each type has a distinct set of characteristics.

Fill in the blanks with the word(s) from the drop-down list that would correctly describe these characteristics.
The type of product sold with the branding effort is classified as .
Some manufacturers refuse to produce brands.
When Nabisco began to offer its Ritz cracker brand in different sizes and in salt-free, whole-wheat, and low-fat varieties, it was engaging in line .